• Affiliate Marketing Manager

    Location IL
    Posted Date 3 months ago(7/1/2019 7:00 AM)
    Job ID
    2019-2645
    # Positions
    1
    Category
    Other
  • Overview

    The Affiliate Marketing Manager will be responsible for driving Affiliate engagement through development and execution of turn-key marketing tactics, ongoing communication and improvement of best practice presentations.  The candidate will work closely with Affiliates, Studios/Content Providers, and internal stakeholders to develop campaigns and stunts that create buzz and maximize revenue potential for both TVOD and SVOD content.  This position will also play a supporting role for a variety of marketing programs, including data analytics and research.

    Responsibilities

    • Maintain strong relationships with Strategic Affiliates and Studios, requiring recurring status calls, title avails and asset management, problem resolution, etc.

    • Create methods and tactics for providing additional and improved support for National Affiliates.

    • Work with Marketing Coordinator and Software Development to continually update and improve affiliate marketing website and communications.  Analyze web metrics to improve website offering and summarize affiliate activity for Sales.

    • Create and maintain checklists and templates for marketing solutions, including but not limited to email marketing, social marketing, radio scripts, cross-channel spots, etc.

    • Handle full stunt management, for both TVOD and SVOD content, including stunt themes, title selection, administration, tracking, and reporting to Studios.

    • Create annual webinar calendar and topics, including research and presentation development.

    • Work with PPV group and external partners to drive maximum exposure for PPV events, ensure accuracy of information and execute live-streaming opportunities.

    • Contribute to and help maintain best practice presentations.

    • Support Sales with customer marketing/promotional content development.

    • Develop strategies for partnership growth.  This may include concept generation, execution of promotions and coordination of value-added opportunities.

    • Provide support to Sr. Director, Affiliate Marketing for additional special projects as needed, following leadership/direction and providing implementation/execution.

    Additional Responsibilities:

    • Build and nurture relationships with key internal stakeholders, including Programming, Finance, Sales, and Operations, as well as external Affiliates and Studios.
    • Collect and analyze campaign data, synthesize results and identify actionable opportunities and best practices to improve performance.

    • Maintain industry knowledge with relentless research into new digital trends, platforms and experiences and use that knowledge to drive strategy.

    Qualifications

    • Bachelor’s degree in any relevant course of study (MBA preferred).

    • At least 3-5 years of Marketing experience.

    • Strong project management, organizational skills and ability to meet deadlines.

    • Excellent interpersonal, communication and negotiation skills, both written and oral, and the ability to communicate across functions and at various management levels both internally and externally.

    • Solid business judgment, including strategic analysis and conceptual thinking.

    • Working knowledge of digital media distribution (with exposure to OTT) and understanding of business challenges and opportunities across multiple business segments.

    • Email Marketing, Social Media Marketing (i.e. Facebook, Twitter, etc.) and some HTML coding.

    • Must have Microsoft Office, including strong Excel and PowerPoint skills.

    Key Results and Deliverables (What does success look like):

    • Self-motivated and able to thrive in an energetic, fast-paced, entrepreneurial environment with the ability to work individually and in teams.

    • Strong team player who can build and maintain working relationships at multiple levels within the organization and externally with credibility and influence.

    • Ability to make decisions in a dynamic and rapidly changing environment.

    • Exhibits strong initiative and proactively seeks to improve products and services and/or executes improvement projects to successful completion.

    • Able to work well under pressure and ability to prioritize multiple simultaneous projects without losing sight of deadline and departmental objectives.

    • A natural sense of curiosity and driven to become an expert in multiple fields.

    • Passion for digital media, especially movies and television categories.

    • Excellent communication skills – written, verbal and interpersonal.

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